Social Media Tools Week = Great Information

There has been a lot of discussion about partner communities and how to make them more active. This presentation provides a Health Check Methodology to help every channel marketing department move their online community to the next level.

Social Media Tools Week Communities As A Support Hub Ss

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Social Media Tools

Social Media Tools Week = Great Information

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Planning Your Personal Social Media Publishing

Lately, I have been talking to quite a few folks about how to setup your own personal publishing system.  There is no shortage of platforms for an individual to publish content on the web.  There is also no shortage of tools which can distribute your posts to other sites.  Without planning, the whole system becomes and echo chamber and your message gets bounced from one service to another.  Some services will get the same post multiple times, which leaves the message that you either don't know how to manage you publishing or don't care about wasting each constituent's time.   

The answer is to do an assessment of your publishing and distribution strategy. 

Publish 

Make sure you map out how you create original content.  For example, here is a generic process for publishing. 

Participate

Identify the properties that you want to participate in.  Each property has it's own audience and characteristics to consider. 

Facebook - Primary for personal interaction,  I try to only use Facebook for connecting with people that I know.  I keep the flow of business/technical items to a minimum.   Links in Facebook feed to Friendfeed. 

Twitter - Quick thoughts and links to interesting sites, feeds to Facebook and FriendFeed. 

Delicious , Digg, StumbleUpon - Quick bookmarks feeds to friendfeed

Posterous - Main blogging platform, where I post more in depth content feeds friendfeed. 

Distribution 

Social Media Tools

Planning Your Personal Social Media Publishing

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Is Twitter Finding Its Perch?

Twitter is one of those ‘hard to get your head around’ concepts.  On the one hand it seems like a brilliant way of getting your message out to millions of people.  On the other, you ask yourself whether anyone is listening and whether it is worth the effort of getting involved.  Personally, I still have yet to figure it out completely, but at present I have over 1,000 followers and I try to send out interesting information, in the hope that I am adding value to the conversations.

That said, there is emerging evidence that Twitter has the potential to change the game.  One of the best examples is cited by Steven Johnson in his article in Time magazine.

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If you’ve created a good website and have a good business; you can quickly and easily connect your content and your part of the web here on the Social Media Information Center and make it easier for people to discover you, your information, your business, your product, your service, and your website.

You can create an account on the Social Media Information Center and after your account is validated you can log in to your account and post as often as you like.