Smarter Ways for Business with Social Networking

Modern Business

It's about structuring, and in some cases restructuring, how you and your business views and interacts with customers. Today, most of us as consumers are becoming savvy, aware, and fully able to make informed decisions, thanks to all the information freely available on the internet. As modern consumers we are increasingly making purchase decisions based on information from unbiased peers and influencers. Says Nicholas Kinports, Maddock Douglas see The Smart Way to Tap Social Media. Using social media and all the related activities are how these interactions occur.

Customer Behavior Has Changed
Using The Social Web for Your Business

Less About Old Ways of
Marketing
Advertising
Selling

Much More About New Ways of
Listening
Learning
Creating Good Customer Experiences
Being Helpful
Sharing Discoveries
Building Relationships
Using Social Media To Add Value
Buying What’s Recommended By Others

The Bottom Line
Get everyone involved in social networking and social media: customers, partners, marketing, communications, legal, HR, sales, business operations, customer service, etc.

Leverage Social Media
Partner up.
Make social networking work for you.
Ask for advice and share your own.
Find resources for your business.
Find people for your business.

Social Networking

Smarter Ways for Business with Social Networking

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Not There Yet

Let’s plan on doing things in a better way and stop doing things old school.

The question of do you know anybody that does ______? Is no longer a question without a positive answer if you are online and connected through social networking.

Start asking more detailed questions.

What do you want to know?

What are you trying to do?

What are others saying?

Who’s doing it?

How well do you know them?

What’s the experience?

And the good questions go on and on… and the answers and people are there to help ...instantly.

Social Networking

Not There Yet

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Building Relationships Using Social Media

Here is a social media landscape diagram about online collaboration, social networking, and using social media for business.

Social Networking Model (Networking, Contribution, Participation)

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